short answer: Foreign Market

• From the first e-Activity, compare and contrast the approach to product adaptation in foreign markets from the video you viewed to the company that you researched. Examine the similarities that you notice between the two companies. 
• When looking to adjust a strategy for a new country, determine the information that is needed to make decisions regarding what to adjust within the strategy. Provide ideas about where to find the information, and which information you find the most important.

e-Activity

• Watch the video titled, “Lonely Planet: Reaching Global Markets,” http://www.cengage.com/custom/static_content/OLC/strayervideos/week6video.html .  Use the Internet to locate and research a company with a foreign exporting strategic plan. Be prepared to discuss.

 

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