SNHU 60 Minutes Transcript the Influencers

After reviewing this 60 Minutes transcript, discuss whether you follow any influencers, and respond to the following questions:

What do you notice about this type of marketing?

60 minutes transcript: https://www.cbsnews.com/news/60-minutes-kim-kardashian-logan-paul-social-media-influencers/

What strategies are they employing?

What role do these influencers play in marketing?

How does the use of marketing perspective impact the relationship between the company and consumer?

 

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