Choose any business (B2C or B2B) or nonprofit organization that could benefit from a social media campaign. Then, develop the marketing campaign. The campaign needs to:
- Describe specific campaign objectives.
- Identify and describe the target audience.
- Describe the social media marketing activities.
- Describe the metrics to be used to judge campaign success.
- Develop a timeline for the specific campaign.
The paper should be two to three pages in length (excluding title and reference pages) and formatted according to APA guidelines. The paper should include at least two outside sources to support your points.