Strategic Marketing (Discussion Questions 2)

TOPIC 1: The Top Ten Benefits of Social Media Marketing

This Forbes blog post catalogs the top 10 benefits of social media marketing, including increased brand recognition, improved brand loyalty, higher conversion rates, and many others.

Pick 2 social media marketing benefits and explain why you see them as important in today’s social media world and marketing.

http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/

TOPIC 2: Integrating Mobile with Your Marketing Strategy

It is difficult to think about marketing today without considering the opportunities created by mobile technologies. This article discusses limitations and challenges, developing a mobile-friendly website, mobile marketing tactics, privacy issues, and emerging trends among other issues.

Make a case for integrating a Mobile strategy with a marketing strategy. Use your own words and use another source too.

http://www.onebusiness.ca/sites/default/files/MEDI_Booklet_Integrating_Mobile_accessible_E_final.pdf

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