Term Project

Term Project

MGT 4478: Managing in a Global Environment

Troy University

Section Two; Socio-cultural Analysis:

Your organization has reviewed your country study and has decided to go with your recommendation for their initial international expansion.  A complete a socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and distribution, and organizational structure.

Assignment Criteria:

Write a report (2 – 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion. You need to use at least three outside sources to complete this assignment.  PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course.

Please support all recommendations with sound reasoning and research. 

Your report needs to include but not limited to:

·  Demographic Trends

o  Population growth

o  Age structure & median age

o  Life expectancy

o  Literacy

·  Cultural Analysis

o  Language

o  Customs and Norms

o  Traditions

·  Social Institutions

o  Where does the country lie within Hofstede’s dimensions

o  Family structure

o  Religious structure

o  Labor organizations

·  Informal Trade Barriers

o  Barriers that are created by social and cultural factors

o  Communication styles

o  Negotiating tactics

o  Marketing concerns

o  Ethical concerns

§  Employment practices

§  Human rights

§  Business practices

Cite all your sources using APA style. See External Links for guidance in using APA style citations.

 
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