Write a 1,050-word report on American Express , following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:
- Establish Long-term Goals and Objectives
- Strategy Formulation.
- Indicate the markets that the company will pursue.
- Specify the unique value the company will offer in the selected markets.
- Discuss the resources and capabilities that are required.
- Analyze how the company will capture value and sustain competitive advantage over time.
- Business Management Strategy
- Consider Cost and Differentiation Advantages.
- Describe the Corporate Strategy.
- Investigate Vertical Integration.
- Describe Strategic Alliances.
- Detail the Company Competitive Advantage.
- Generate an Organizational Chart of the company you selected.
Cite at least 3 scholarly references.
Format your paper consistent with APA guidelines.