video case: differentiation strategy in tough economic times, management homework help

The video case is available on:

http://www.cengage.com/management/book_content/hanson_9780170227643/index-4.html?asset=howard_schultz

Questions:

1. Describe Starbucks’ business-level strategy.
2. How is Starbucks managing its relationship with customers?
3. How would you describe the market segment(s) that Starbucks serves?
4. Is the differentiation strategy appropriate for Starbucks, now or in the future? Why or why not?
5. Using the five forces model of competition, how should Starbucks plan to position itself in these economic times?

 

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