- What are the key components of a business plan? Why are they important?
- The author explained that the idea of a lone inventor pioneering his or her way to market success is something of a myth? Do you agree with this statement? Why or why not? Give examples of products or ideas that have been successful to justify your point.
- Explain what it means to be a venture champion? What are some of the factors that influence the decision to establish a new venture? What do we know about the background of individuals who have a propensity to develop new ventures?
- What are the four arguments for pushing for greater levels of networking in innovation? Which one do you find most persuasive and why?
- Explain the differences between functional teams and cross-functional teams. In the research note 9.1 on page 406, what did the study determine about the effectiveness of cross functional teams?
- Explain how patents work. Which legal tests must be satisfied in most countries in order to meet patient requirements?
- Give an example of a consumer market survey in which the company was able to obtain information to successfully launch a new product. Is there a best way to identify niches? Explain.
- Explain the importance of brainstorming. What are the three most important approaches to brainstorming? Explain a situation in which brainstorming could achieve innovative results
- What are the different challenge to expect in the set-up operating, and sustaining (or closure) stage in managing innovation networks? Give an example of a product or program and the challenges it faced in one of these three areas.
- What are some of the most important factors that affect adoption? Why is it important to consider individual characteristics when introducing a new innovation?
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