AET552 Phoenix Appnet New Media Studio Website Effectiveness Paper

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Research the website for one major organization and evaluate the effectiveness of their website content strategy. Suggestions include (but are not limited to) the following:

  • Coke
  • Harvard University
  • SoundCloud
  • Appnet
  • Mental Floss

Create a submission in a format of your choice (e.g. paper, presentation, audio/video recording, brochure, infographic, etc.) that answers the following questions for the website:

  • Who is the target market for the site?
  • What is the objective of the website?
  • What is the primary communication message used in the website?
  • What are the style, approach, and tone of the communications on the website?
  • Is the website effective? Provide justification.

Include an introduction and conclusion as appropriate to your assignment format.

 
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