American InterContinental Event Marketing Plan Paper

In your own words, answer this unit’s discussion questions in a main post (recommended minimum 300 words),

After you have reviewed the Assignment Details below, click the Discussion Board link under the My Work heading above to open the Discussion Board and make your post.

Assignment Details

In this discussion post, you are to address the following:

  • Explain the importance of an event marketing plan.
  • Describe the marketing mix (product, price, place, and promotion) and its use when planning an event.
  • Identify and share at least 2 marketing platforms an event manager can use to gain traffic or attention for an upcoming event.

Discussion Board Reminders:

Grading Rubric

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