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Rosen Hotels & Resorts: Delivering Superior Customer Service MGMT 4388 Online Read “Rosen hotels & Resorts: Delivering Superior Customer Service” (Case 26, Textbook pp. C-346 to C-358) Answer the following questions with short essays (Typed, Double-Spaced, 12pt. Font w/ 1″ margins). Please clearly separate and mark each essay: (1) What is Rosen Hotels & Resorts competitive strategy? Pick one of the five generic competitive strategies from the Textbook Chapter Five and classify Rosen Hotel’s strategy. Explain why this is Rosen Hotels’ strategy. (Recommended page length: ½ to 1 pages). (2) Is Rosen Hotels & Resorts’ competitive strategy working well? What information from the case leads you to this conclusion? (Recommended page length: 1 to 1½ pages). (3) Has Rosen Hotels & Resorts built an organization capable of good strategy execution? List the 10 basic tasks of the Strategy Execution Process (Textbook, Figure 10.1) and assess how well Rosen Hotels & Resorts is performing with regard to each of the 10 basic tasks. (Recommended page length: 2 pages). (4) What issues to Harris Rosen and the Rosen Hotels’ management team need to address? Identify and list three key strategic issues that require immediate managerial attention. Discuss why each of these three issue is a strategic priority. (Recommended page length: 1 ½ to 2 pages). (5) Based upon your three key strategic issues, what recommendations would you make to Harris Rosen and the Rosen Hotels & Resorts management team?

 

 
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