Answer the questions from PPT about Service Marketing
After reading Chapter One, answer the following question:
List the four characteristics that distinguish services from goods and discuss how each would impact the marketing of a chain of fitness centers that is being started by six former Olympic athletes.
After reading Chapter 2, answer the following questions:
- List three sources of customer expectations that are market-controlled factors.
- List two examples of sources of customer expectations over which the marketer has limited control.
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