Answer the questions from PPT about Service Marketing

Chapter 1 Slides.pptx 

After reading Chapter One, answer the following question:

List the four characteristics that distinguish services from goods and discuss how each would impact the marketing of a chain of fitness centers that is being started by six former Olympic athletes.

Chapter 2 Slides.pptx 

After reading Chapter 2, answer the following questions:

  • List three sources of customer expectations that are market-controlled factors.
  • List two examples of sources of customer expectations over which the marketer has limited control.

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