Case Study
Tyco
Read the case study: Tyco from the end of chapter 11 in your text. Answer the following questions in a three page APA style paper; include outside sources to support your answers.
a. Describe how the turnaround team may have used Gerard and Teurfs’ transformation skills to overcome the frustration of employees.
b. Tyco used vignettes to communicate changes in ethical behavior. Write a vignette that could be used by Tyco to assist in overcoming
the cultural change barriers that companies like Tyco faced. What international issues might need to be taken into account in writing
these vignettes?
c. Using Ford and Ford’s four types of change conversations, describe how Tyco would go through the process of communicating
change to its staff.
d. Imagine that you were CEO of Tyco when the former CEO was still on trial for fraud. You are trying to rebuild the company’s corporate
reputation. Write a script for your address to the shareholders after 18 months in the position. Pay attention to the appropriate use of
metaphors in your “change conversation” to this group.
e. What issues emerge in this case in terms of communicating change with the outside world?
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