CASE STUDY DUE TODAY

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Choose ONE of the case options below. Evaluate the case, and respond to each question that follows the case using boththeory and practical managerial thinking.Disney, beginning on page 178 of the course textbookIKEA, beginning on page 179of the course textbookAccenture, beginning on page 208 of the course textbookGE, beginning on page 210 of the course textbookYour APA formatted Case Study should be a minimum of 500 words (not including the title and references pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one ofwhich may be your textbook). All sources used, including the textbook, must be referenced; paraphrased and quotedmaterial must have accompanying citations.Kotler, P.,& Keller, K.L.(2012).Marketing management(14th ed.). Upper Saddle River,NJ: PrenticeHall.I Chose Disney – please see attachment from the book.

 
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