Case study Wal-Mart revised its marketing strategy
A total of 1000 words APA style with in-text citation and three references, does not need abstract or conclusion. 1. In a narrative format discuss the key facts and critical issues presented in the case. 2. What in the competitive environment caused Wal-Mart to rethink its marketing strategy? 3. Wal-Mart does well in a recessionary economy, will the same marketing strategy work during a thriving economic environment? 4. As CEO of Wal-Mart, would you focus more on customers that are very price conscious or would you also focus on higher margin, higher priced items that are often purchased in department stores?