• Discuss the importance of financial statement analysis, and determine why it is important to investors and creditors. Imagine you are considering investing in a corporation. Suggest what key information you would look for in a company’s financial statements, and explain why this information is important to you.
• From the e-Activity, highlight the main elements that primary disclosure accounting policies encompass, and provide at least two (2) examples of the most commonly required disclosures. Give your opinion on the way in which the disclosures you identified are important to financial statement users. Provide a rationale for your opinion.

 

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QUESTION 1

  Which of the following entrepreneurs was one of the pioneers of the biotechnology industry?

	Robert Noyce, Tim Nerners-Lee George Gendron Robert Swanson

QUESTION 2

  Jim Clark, an IT entrepreneur, became the first Internet billionaire because of his investment in what company?

		Yahoo! Inc.
		Netscape Communications
		Google Inc.
		Microsoft Corp.

QUESTION 3

  In general, the most important source of capital for a new entrepreneurial venture is which of the following?

		Informal investors
		Venture Capital
		Banks
		Profits from the venture

QUESTION 4

  What is the most successful US airline?



	United Airlines, Delta,  Continental Southwest

QUESTION 5

  The highest average TEA rates are found in?



		Middle East & North Africa
		European Union
		sub-Saharan Africa and Latin America/Caribbean
		Asia Pacific/South Asia

QUESTION 6

  According to your textbook, into why type of opportunity should a business idea translate?



	Realistic   Easy to implement
	Attractive
	Technologically advanced

QUESTION 7

  What does moving a seed of an idea to a more concrete possibility require?



	Practical thinking
	Market research   Input from others
	A business plan

QUESTION 8

  Which of the following most typified a “cocktail entrepreneur”?



	Fails to take action
	Popular   Productive   Decisive

QUESTION 9

  Which of the following is not a part of IDEO’s product design steps?



		Optimize practicality
		Multiply stimuli Gather stimuli Create stimuli

QUESTION 10

  What is the only action that the “gather stimuli” stage requires of the entrepreneur?



	·  Ask ·  Think ·  Do Nothing ·  Observe

QUESTION 11

  An important technique in brainstorming is to say:



		“Yes and…”
		“Yes, but…”
		“That won’t work because…”
		“Nice!”

QUESTION 12

  What is the name of the process that is the equivalent of brainstorming, but with a focus on writing rather than verbal communication?



		Paper-writing
		Brain-writing
		Mute-storming
		Paper-storming

QUESTION 13

  In which stage is it important to play devil’s advocate?



		Optimize practicality
		Multiply stimuli
		Gather stimuli
		Create stimuli

QUESTION 14

  On what category of customers should a startup business focus most of its attention?



		STA
		PTA
		TTA
		An even share of STA, PTA, and TTA

QUESTION 15

  An understanding of your STA helps you to:



		Train your employees
		Find better management
		Develop a penetration strategy
		Make better growth decisions

 

QUESTION 16

  When analyzing an opportunity which trends should you focus on?



		Present Micro trends & Current Macro trends
		Historical micro trends
		None of the above
		None of the above

  QUESTION 17

  Which of the following is not a venture stage specifically enumerated in the chapter?



		Investigation
		Launch
		Growth
		Operations

 

QUESTION 18

  What is the approximate number of baby boomers in the US?



		55 – 60 million
		60 – 65 million
		70 – 75 million
		75 – 80 million

 

QUESTION 19

  According to the textbook, people of Hispanic descent will comprise 25 % of the US population by what year?



		2020 2030
		2035
		2040

 

QUESTION 20

  To replace $70,000 of forgone salary and benefits, an entrepreneur will need the new venture to generate approximately how much in annual revenue?



		$70,000
		$200,000
		$400,000
		$600,000

 

QUESTION 21

  The graphical depiction that highlights the diffusion of product acceptance over time is:



		S-Curve
		C-Curve
		U-Curve
		V-Curve

 

QUESTION 22

  When starting a web business, which measure of effectiveness matters most?



		The number of “eyeballs” looking at your site
		Profits
		Click thru rates
		Overhead expenses

 

QUESTION 23

  Generally speaking, what is the lowest level of total revenue in which a market becomes attractive for new entrants?



		$15 million
		$20 million
		$25 million
		$30 million

 

QUESTION 24

  What is an example of a relatively inelastic product?



		Burgers
		Train tickets
		Gasoline
		DVD Discs

QUESTION 25

  What is the short-sighted thinking behind the penetration-pricing strategy?



		Pricing below competitors will lead to higher market share
		Gross margins should be very high for a new product
		Loyal customers demand the lowest price
		The simplest method of selective prices saves time

 

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The adjusted trial balance columns for William Company are as follows on Dec 31, 2014. 

 (A) Prepare an income statement, and a classified balance sheet, Dec 31, 2014.

(B) Prepare the closing entries.

(C) Calculate Gross Profit Rate and Profit Margin.   

                                                                                                                                  Debit                        Credit 

101  Cash                                                                                                               17,800  

112  Accounts Receivable                                                                                     14,400    

126  Supplies                                                                                                           2,300   

130  Prepaid Insurance                                                                                           4,400   

151  Equipment                                                                                                       46,000 

152  Accumulated Depreciation-Equip                                                                                                    18,000 

200  Notes Payable                                                                                                                                 20,000 

 (Note: $5,000 of the notes payable become due in 2015.)   

201  Accounts Payable                                                                                                                             8,000 

212  Salaries and Wages Payable                                                                                                            2,600 

230  Interest Payable                                                                                                                                1,000 

311  Common Stock                                                                                                                                15,000 

320  Retained Earnings                                                                                                                             9,800 

332  Dividends                                                                                                         12,000  

400  Service Revenue                                                                                                                             86,200 

610  Advertising Expense                                                                                       10,000 

631  Supplies Expense                                                                                            3,700 

711  Depreciation Expense                                                                                      6,000 

722  Insurance Expense                                                                                          4,000 

726  Salaries and Wages Expense                                                                         39,000  

905  Interest Expense                                                                                             1,000   

  Totals                                                                                                                     160,600                 160,600           

 

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At the first meeting of the digital learning e-marketing initiative team (D-LIT), individual members are asked to develop a presentation with notes that graphically conveys the shared marketing fundamentals between the traditional marketing approach and the e-marketing applications.

Prepare a PowerPoint presentation of 6–8 slides with 200–250 words of speaker notes per slide that cover the following:plus title and refernce slide

• What are the shared marketing fundamentals between the traditional marketing approach and e-marketing applications from the 3 primary strategic marketing dimensions?
• Explain how the e-business’s online service fits within the e-marketing mix.
• Explain how the e-business’s online service constitutes a profitable e-business model.
• Explain how the e-business’s online service contributes to e-commerce as a part of societal network infrastructure for health care informational exchanges.

 

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** real life examples

**650 words minimum (total for both questions)

**demonstrate a thorough analysis of the topic.

***Include at least two properly cited (APA) peer reviewed references.

 

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