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After the meeting of the Board of Directors, the Chairwoman of the Board calls you into her office. She offers you a cup of coffee and is impressed with the information that you presented in the meeting and your understanding of new ventures. She says:

“We’re ready to invest in a new generation of business leaders. There is so much talent arising from business schools and the passion for entrepreneurism, innovation, and business excellence helps to build a strong economy. I’d like you to work with a multicultural team of entrepreneurs to develop a global small business. You will need to prepare an executive business plan presentation for the global small business for the board of directors, a brand logo, and a prospective commercial that could be used to advertise the global small business’s product or service. If the global small business idea is successful, the Board of Directors may approve startup funding of up to 1 million dollars.”

Using Bloomberg Businessweek B-School Connection resources, research entrepreneurism and small businesses, and create an executive business plan presentation of 15–20 slides that includes the following:

• Company Logo: An original creative graphic that identifies your company or brand.
• Company Information: The name and background of your global small business including founders, history, current number of employees, and location.
• Mission Statement: The purpose of your global small business.
• Product or Service: A description of the products or services that your global small business will offer.
• Market: The market for your global small business, including regions served and competitors.
• Advertising: An original creative commercial for the products or services. The commercial should be created using an online video technology or a presentation technology. Provide a link to the commercial in your PowerPoint presentation.
• Financials: The projected operational financial needs for your organization and the potential investments needed.
• Growth Potential: The projected financial and market growth of the company over 5 years.

Provide a reference list at the end of your presentation of at least 20 Bloomberg Businessweek B-School Connection articles, and include in-text citations for the articles in APA format.

 

 

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Identify, define, and describe the three or four most important elements of an Information Security Plan. Be sure to identify and support why your selected elements are the most important.

The paper must following the formatting guidelines in The Publication Manual of the American Psychological Association (2010), (6th ed., 7th printing), and contain a title page, four references, three to five pages of content, and a reference page. In addition, the paper will be submitted through the SafeAssign originality-checking tool.

NOTE :- NO plagiarism at all . APA format with references

 

 

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Individual Case Study Assignment (BMW)

Case Study: BMW of North America: Dream It. Build It. Drive It.

Brief Description: Set in 2011, this case describes how BMW, the leading luxury car manufacturer in the U.S., successfully implemented a new marketing initiative based on its online video services and increased sales of customized vehicles. The case addresses the challenges of catering to the North American consumer, where most car buyers want or have become conditioned towards immediate gratification with their purchases.

Main Learning Objectives:

• To underscore the importance of consumer behavior in strategic planning
• To illustrate the complexity of strategically managing the supply chain for a modern manufacturing company and the implications effects of ‘mass customization’ on supply (value) chain

Preparation & Analysis

1. Review materials in folder or go online, research and take down a few notes on a strategic marketing concept called “mass customization” to prepare for an in-class discussion.
2. Read the case study BMW of North America: Dream It. Build It. Drive It. HSBP #TB0301IMD159 from the HBS Course site and review the following videos which directly pertain to the case. Apply the mass customization concepts to your thinking and analysis of the case.

• Understanding Robots – Mass Customization
• BMW X3 Build Video
• BMW X3 Ad
• Martha Stewart customizes a BMW X3

Individual Assignment: After spending time researching the concept of mass customization, viewing the above videos, and reading the case answer and provide your rationale for each of the following questions in an overall 1-2 page brief essay format.

1. Assuming that most modern cars share very similar characteristics, what do customers really buy – a product or an experience? In your opinion, what drives car-buying decisions?
2. Do you think customers really need “millions of combinations” for their car? Can they be happy with available standard options? What are the upsides and downsides of mass customization from both the consumer and manufacturer’s perspective?
3. Put yourself in Josef Weirda’s shoes. What would your decision be regarding using video streaming technology for other models such as the X5 or X1? In effect, would you apply a similar “Dream It. Build It. Drive It.” program for the launch of the X4 in 2014? What is the basis for your decision?

BMW Case Prep Questions – HYF’15.docx

Hi, my course name is Strategic Marketing, and I just have a case study that need you to help me. I just posted the case study (BMW of North America: Dream It. Build It. Drive It.) that you can read it and the requires about this case study. Please do not plagiarize, read the case and requirement carefully. Thank you for helping.

 

 

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AcademicWritersDen.com boasts a team of highly skilled and experienced writers who specialize in various academic fields. The company carefully selects its writers through a rigorous screening process to ensure that they possess the necessary qualifications and expertise. Whether it’s an essay, research paper, or any other homework assignment, students can rely on AcademicWritersDen.com to connect them with professionals who have an in-depth understanding of the subject matter. This ensures that the work delivered is of high quality and meets the academic standards set by educational institutions.

Select an article from a magazine or newspaper that has something in it that pertains to biology. This will serve as the “target article” for this assignment. For instance, you can select an article about medicine, invasive species, nature, conservation, genetic technology, ecology, or any other topic that is related to biology. One purpose of this assignment is to help you become aware of how biology is related to your everyday life.

Write a one to three (1-3) page paper in which you:

1. Summarize the article in one (1) or more paragraphs, using your own words. Be sure to identify the article using an in-text citation in the body of the paper, as well as a reference in the reference section.
2. Explain how the article relates to this course. Identify which biological concepts from the course and / or text are relevant to the topic covered in the article. Citing the course text, discuss the ways in which this course does (or doesn’t) provide background information to help you understand the article and the larger issues surrounding it.
3. Explain why the article caught your attention. Relate the article to your life and to issues that are important to you. Discuss how or if the scientific knowledge about the topic covered in the article affects you directly or indirectly.
4. Discuss your opinion on how research on this topic should be funded. State whether you think taxpayer monies should support research on this topic or whether such research in this area should be funded by the private sector. Rate the importance of research on this topic, relative to other areas of research.

 

 

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