Co-Branding discussion

Co-branding can be highly creative and may offer extraordinary opportunities for marketers and consumers alike.  Would you agree?  Research co-branding using the Internet and the Ashford Online Library.  Discuss some examples of effective co-branding, and share links to their web pages for your classmates to access.  Then, respond to the following:
a. Why might two independent brands find co-branding beneficial for their overall marketing strategies?
b. What are the best conditions for a successful co-branding opportunity?
c. Speculate on an example involving two products that are currently independent, but would likely benefit from co-branding. 
Explain your rationale.  Respond to at least two of your classmates’ postings.


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