College of San Mateo Gillette Razors Advertising Campaign Discussion

Gillette razors ( Procter & Gamble) latest advertising campaign has been controversial to say the least. Since the commercial’s debut, some have voiced their support for its rebuke of the “boys will be boys” mentality.

http://time.com/5503156/gillette-razors-toxic-masculinity/

June 2019 Update to the original campaign. June 2019 Update

https://www.marketingdive.com/news/gillette-extends-mybestself-push-with-video-of-transgender-teens-first-sh/555623/

What is your opinion about the campaign? What was the campaign trying to do and did it “speak” to the target audience it was directed at?

Then make comments on two discussions with a short paragraph(75-100words).

 
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