Locate and cite a University Library article related to exploring marketing and customer service management help

Locate and cite a University Library article related to exploring marketing and customer service.

Prepare a 350- to 700-word summary with a focus on determining the target market and positioning of your product or service.

Refer to the sample annotated bibliography—located in the Center for Writing Excellence—as a model for how to post your summary.

Grading Rubric â€“ (Marketing â€“ 5 points) Name: 



Needs Improvement

Meets Requirements

Points earned

Content & Development

50% (2.5 points)

Locateand cite a University Library article related to exploring marketing and customer service.

Preparea 350- to 700-word summary with a focus on determining the target market and positioning of your product or service.

Referto the sample annotated bibliography—located in the Center for Writing Excellence—as a model for how to post your summary.

Content is incomplete or omits some requirements.

Major points are not clear and /or persuasive.

Content is not comprehensive and /or persuasive.

Major points are addressed, but not well supported. 

Research in inadequate or does not address course concepts.

Content is inconsistent with regard to purpose and clarity of thought.

Content is comprehensive, accurate, and persuasive.

Major points are stated clearly and are well supported.

Research is adequate, timely and addresses course concepts.

Content and purpose of the writing are clear.


Organization & Structure

20% (1 point)

Organization and structure detract from the message of the writer.

Introduction is missing.

Paragraphs are disjointed and lack transition of thoughts.

Conclusion is missing. 

Structure of the paper is not easy to follow. 

Introduction is missing or, if provided, does not preview major points.

Paragraph transitions need improvement.

Conclusion is missing, or if provided, does not flow from the body of the paper. 

Structure of the paper is clear and easy to follow.

Introduction provides sufficient background on the topic and previews major points.

Paragraph transitions are present and logical and maintain the flow of thought throughout the paper.

Conclusion is logical and flows from the body of the paper.



10% (.5 point)

Paper lacks many elements of correct APA format.

Citations and references are not provided.

Paper follows most guidelines for APA format.

Paper provides citations, but they are incorrectly prepared.

Paper provides reference list, with some errors or omissions.

Paper follows designated guidelines for APA format.

Citations and references are used appropriately.


Grammar, Punctuation, Spelling & Readability

 20% (1.0 point)

Word Count between 350 â€“ 700 . 

Paper contains numerous grammatical, punctuation, and spelling errors; 

Language uses jargon or conversational tone.

Paper is inadequate/excessive length.

Paper contains few grammatical, punctuation and spelling errors

Language lacks clarity or includes the use of some jargon or conversational tone. 

Paper is over/ under word length.

Rules of grammar, usage, and punctuation are followed; spelling is correct.

Language is clear and precise; sentences display consistently strong, varied structure.

Paper is the appropriate length as described for the assignment.


Total Score:

Total points :

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