Managerial Marketing

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Deliverable:  12–15 PowerPoint Slides with Speaker Notes 

The presentation must include:

  1. Objectives of the plan

  2. Marketing research used to select target market

  3. Product branding strategy

  4. Pricing, distribution, and promotional strategies

  5. Measuring results

  6. Contingency plan

You have a lot of material to cover, but you have been working on this plan for weeks. Now it’s just a matter of formulating a cohesive strategy and anticipating any questions that may arise during the presentation which may include and you should be prepared to respond to:

  1. What might somebody else say to show your proposed solution is wrong?

  2. What could you say to show s/he is wrong?

  3. What alternative solution might someone else recommend?

  4. What reasons might someone provide to support their solution?

  5. How would you respond to their reasons?

  6. Is there a compromise or creative solution?

This final project should include all of the parts from the previous weeks’ assignments. It should be a clear and consistent presentation of the  plan to launch the new cell phone product for MM. Emphasis should be placed on the quality of the PowerPoint presentation, because this is the final presentation that will be delivered to the client. A presentation meeting the scale of excellence must include: a. objectives of the plan b. a product branding strategy with details c. the marketing mix, product, price, distribution, promotion strategies,  d. ROI measuring results e. contingency plan and conclusion,

  Measurable Terminal Course Objective:

  1. Combine the elements of promotional strategy into the marketing mix to make a comprehensive marketing plan.
  2. Demonstrate competence through completion of a comprehensive business/marketing plan

 
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