Marketing Communications Process

Resources: Ch. 1 & 5 of Advertising and Promotion and the University Library

Write a 750- to 1,050-word paper in which you examine marketing communications produced by an organization.

Select one of the following organizations to use for this assignment: Google, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, or Procter & Gamble.

Review information at the selected organization’s website and information about the organization in the University Library.

Describe how your selected organization exhibits effective marketing communications and how it exhibits integrated marketing communications.

Provide specific examples of how your selected organization uses essential components of the promotional mix: advertising, sales promotion, public relations, personal selling and direct marketing.

Cite at least two references other than the course texts.

Format your paper consistent with APA guidelines.

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