Corporate scandals, environmental disasters and general mishaps can quickly snowball into big controversies that can severely damage a company’s reputation. Consider a problematic situation recently faced by a company of your choice.
Review postings and news articles about the incident. Post links to them.
- Describe the extent of the crisis and who was involved.
- Identify social media marketing tools and strategies that were employed to manage the crisis.
- How effective was the social media marketing strategy? Could the company have avoided the controversy altogether or done more to resolve the problem and win back customers? Explain.