Marketing research report, writing homework help

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Use the same company from your Week 2 assignment (Boeing).

Your company has decided to launch a new line of products.

Create a 1,400-word report and include the following information:

  • Choose the target market for your product, and describe your target market in detail.
  • Create a new product that would appeal to your market.
  • Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
  • Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
  • Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.

Format your assignment consistent with APA guidelines.

Must meet plagiarism requirements – 2% or less match through turnitin

Use solid sources and cite appropriately – need URL, DOI and/or ISBN

Must use proper grammar and overall be a strong paper.

I was thinking the product could be using solar panels on planes to improve fuel efficiency or reduce the amount of fuel needed. Boeing has created solar cells for the new CST100 Starliner. This is just one idea and there is no obligation to use. https://blogs.nasa.gov/commercialcrew/2016/11/15/t…

I attached my first paper from the week 2 assignment.

 
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