MKTG6212 Northeastern Illinois CEO Guide to Customer Experience Questions

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The CEO Guide to Customer Experience and Five Selling Secrets of Today’s Digital B2B Leaders Discussion Questions:

  • What is a Customer Journey? Why should improving the Customer Journey help improve digital marketing success?
  • What is the role of customer data and developing insights from such data in facilitating the customer journey?
  • What internal organizational change is needed to accompany changes in the customer journey? And, how can companies ensure that their changes are helping improve digital marketing outcomes?

Video to Watch: https://www.mckinsey.com/Videos/video?vid=4810570007001&plyrid=HkOJqCPWdb&aid=785F27F0-805C-435B-9737-B1532BC2AF42

 
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