New Low-Cost Surgical Tool Could Help Patients in Third World:
- Describe the innovation process leading to the development of the Xenoscope – the low-cost laparoscope.
- How does it fit the needs of emerging markets?
- What product development principles can you draw from this example for product innovation for emerging markets?
Bad Roads, Red Tape, Burly Thugs Slow Wal-Mart’s Passage in India. Watch the Indian Road Trip: Produce’s Long Haul to Market video before you answer the following discussion questions: (https://www.wsj.com/video/indian-road-trip-produce-long-haul-to-market/7F48862D-4025-437E-BA89-78EAF6FC0B5F.html?mod=WSJ_LifeStyle_VideoModule_2)
- Compare the Indian vegetable distribution chain with that used in developed countries such as the US. What are the consequences for Indian farmers- the vegetable growers – and for consumers, of these differences?
- How might Wal-Mart’s entry into Indian vegetable retailing benefit Indian consumers and the Indian economy?
- Is Wal-Mart likely to succeed? Should it be entering the Indian market?
Amazon, to Win in Booming Rural India, Reinvents Itself:
How is Amazon adapting to the Indian market- to rural customers, poor roads, language and cultural barriers, lack of bank accounts and other impediments?