Need communication help with a Movie Promotion and Advertising

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You work for a large movie studio and your job is to promote and advertise a new movie.

Choose the type of movie and the target audience the studio hopes to attract.

Write a 1,400- to 1,750-word proposal for your plan to promote and advertise this new movie and how you will integrate marketing communications. Answer the following:

  • How do you plan to integrate technology into integrated message materials? For example, fast food restaurants, malls, websites, cell phones, or other companies and media.
  • What factors might influence your message’s effect, such as differentiating your movie from other movies and other forms of entertainment?
  • What type(s) of advertising appeals will you use?
  • What will be your message strategies and executional framework?
  • What are three or four strategies you may consider to differentiate your movie from others so it will be a movie everyone wants to see? Include the following in your paper:
    • Genre, movie title, short premise, and any notable actors
    • The promotional and advertising message you wish to communicate
    • The technology you will use to employ this message
    • Integrated marketing materials

Format your paper consistent with APA guideline, including references.

Click the Assignment Files tab to submit your assignment.

 
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