Need help with a marketing plan

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Note: There are two (2) parts to this journal entry.

Part A: Executive Summary

You will create a fictional start-up company that serves the U.S. market with a product or service.

Write one to two (1-2) paragraphs in which you:

  1. Provide a detailed description of your company. The description should include, at a minimum, the company’s name, its history, founders, business purpose, and mission.
  2. Describe, in detail, the product or service the company produces or services. Include trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.

Write one to two (1-2) paragraphs in which you:

  1. Analyze the business customers / clients that you wish to target. Your analysis should include, but not be limited to, their:
    1. demographic profile (e.g., age, gender, ethnicity, etc.)
    2. psychographic profile (e.g., interests, routine, habits, etc.)
    3. profession (e.g., income, occupation, education)
    4. geographic location (e.g., country, region, city, rural, urban, climate)
    5. precise wants and needs as they relate to the products and / or services you offer.
  2. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

I would like for my company to be a custom apparel store. I would like the name to be Kriti. Kriti means work of art. I would like the overall slogan to be ,”The art of your design.” 

 
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