The External Environment
1. In a narrative format, discuss these firms from a strategic perspective. Information concerning recent changes in the firms is readily available online and should be accessed. Strategic issues should be discussed in “real time.”
2. How would you define Auto Zone’s industry? Would you include new car dealerships and/or discount stores in the industry? Why or why not?
3. How has Auto Zone responded to changes in its macroenvironment? Is Auto Zone immune to threats associated with economic downturns? Why or why not?
4. Review the discussion in the reading on changes in social forces associated with automobiles. Suppose that you are the CEO of Auto Zone. What changes present opportunities for your firm? Which changes concern you the most?