Choose a product category offered by REI and research the REI product line for this product. Select an REI competitor and research its product line for the same category. Focus on how each company approaches its marketing matrix according to the 4 P’s (product, price, place, and promotion).
Based on your research, write an analysis that addresses the following:
- Compare the integrated marketing strategies of REI with those of the competitor company for the product category you chose. Compare the product (features and benefits), the place (distribution) of products, the pricing, and the promotion strategies.
- Assess how each company’s integrated marketing strategy might affect its economic success.