Read the following case and answer the following questions

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The case I include below in docx file.

Here are 3 questions that you need to answer:

1. Use the concepts of trace strength and spreading of activation to explain why the Apple brand is memorable. What does Apple do to strengthen trace strength, and why is doing this important for the company’s long-term success?

2. How has the iPod’s prototypicality affected the Apple brand?

3. Why would Apple change to new advertising right after the introduction of the iPhone? Explain, using your knowledge of memory and retrieval.

 
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