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The instructions for this reading response are different from the others because your assignment is to spend time looking through an online archive of 20th-century advertisements. In order to complete this reading response, choose two advertisements that are selling different types of products and compare them. Even though these ads are trying to sell different things, do you see any similarities in the techniques employed to appeal to consumers? Why or why not?

At the beginning of your response, identify the ads you are comparing by listing the ad title, year, and identifier number (located below the ad).

If you complete both the reading response and short writing assignment due today, you may not analyze the same ads in both assignments.

Advertisement Archive

https://repository.duke.edu/dc/adaccess (链接到外部网站。)链接到外部网站。

 

 

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