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After reviewing the Filene’s Basement case, a collective response to the following questions should be uploaded by a member of the group.

1) How valuable was Norma to Filene’s Basement? What value did she provide to the retailer?

2) How valuable was Filene’s to Norma? What value did it provide in her life?

3) How would you characterize Norma’s relationship with Filene’s Basement? What type of relationship did she have? What are its rules of engagement? How did those rules emerge and change over time?

4) Trace the trajectory of Norma’s relationship with Filene’s Basement. What were the critical inflection points in the relationship and how did they shape the type of relationships that emerged and its value to Norma and to the company?

5) Should Filene’s Basement have fired Norma? Why or why not? If yes, on which grounds? If no, what else could Filene’s Basement have done?


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