(Signature Assignment: Critical Thinking, Emphasized Level)
Global companies require the alignment of their employees and partners not only on the strategy itself but also on the values needed to make that strategy successful. Values reflect and shape corporate culture. A shift in strategy often requires a shift in values.
Familiarize yourself with Coca-Cola’s Mission, Vision and Values. Retrieved from http://www.coca-colacompany.com/our-company/mission-vision-values
Advertising Age. (2016). Coke replaces “Open Happiness” with “Taste the Feeling” in major strategic shift. Retrieved from http://adage.com/article/cmo-strategy/coke-debuts-taste-feeling-campaign-strategic-shift/302184/
El Rafai, K. (2016, February 24). Kensington 4 – Coca Cola – branding – strategic marketing 2015-16[Video file]. Retrieved from https://www.youtube.com/watch?v=DEQhV4xCqXM
Applying critical thinking skills at the “emphasized” level, respond to the following in a well-integrated essay:
- Discuss Coca-Cola’s major strategic shift and how this might impact its HR strategy. Develop two HR strategies that are in line with the new marketing strategy and discuss potential impacts.
Prepare a 5- to 6-page paper (not including title page and reference list). Review the background readings, and conduct library research on Coca-Cola, using IBIS World and other library sources, as well as company websites and/or other information found on the Internet. Include at least 5 sources.
Upload your paper by the module due date.
Your paper should demonstrate critical thinking and analysis of the relevant issues and HRM actions, drawing upon all of the required background readings and any relevant sources from your prior courses and your own library and Internet research (reputable websites).
Prepare a paper that is professionally presented (including a cover page, a “List of References,” and a strong introduction and conclusion). Proofread your paper carefully for grammar, spelling and word-usage errors.
Limit your Internet searching and focus instead on library searches and be sure to bring in information from the background readings.
Give authors credit for their work. Cite sources of borrowed information in the body of your text as footnotes, numbered end notes or APA style of referencing.