Starbucks and consumer lifestyle (small discussion)
Watch the video case of “Starbucks”. Feel free to watch additional videos available in YouTube.
How does Starbucks use consumer lifestyle to market its products? Give some examples.
http://media.pearsoncmg.com/ph/chet/chet_kotler_marketing_5/videos/Starbucks/playvideo.html (Links to an external site.)
Note: In the address bar, click on “Not secure” on the left to allow Flash in Chrome browser to watch the video.
its a small discussion, just need about 150 words
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