SWOTT Analysis Chick-Fil-A

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Tasks:

Complete the following tasks:

  • Perform a SWOTT analysis, placing particular emphasis on long-term trends affecting the company chosen by you – Chick-Fil-A.
  • Create a (new) mission statement, placing particular emphasis on what the competition is doing. Include the following elements in your statement:
    • Customer orientation
    • Service category
    • Scope or direction
    • Core competency
    • Measurability

Submission Details:

  • Present your analysis as a 2-page report in a Microsoft Word document formatted in APA style.
  • On a separate page, cite at least three peer-reviewed sources using APA format.

Assignment 3 Grading Criteria

Maximum Points

Performed a SWOTT analysis, placing particular emphasis on long-term trends affecting the company chosen by you.

20

Created a (new) mission statement for the chosen company.

10

Included the given elements in your statement.

10

Used correct spelling, grammar, and professional vocabulary. Formatted the paper and cited all sources using APA format.

10

Total:

50

 
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