The firm’s success depends not only on how well each department performs its work, but also on… 2 answers below »

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Question 1 Week 3: Tutorial 2 (10 marks)

The firm’s success depends not only on how well each department performs its work, but also

on how well the various departmental activities are coordinated to conduct core business

processes. List and briefly describe in 300 words the four core business processes. Use an

example for each process to illustrate your discussion

Question 2 Week 4: Tutorial 3 (10 marks)

Explain what is qualitative research and why it might be useful to marketers. What are its

major drawbacks? Answer this question in 300 words

Question 3 Week 5: Tutorial 4 (10 marks)

https://www.youtube.com/watch?v=7oUqt-WbFkY

“Consumers have become part-time marketers”. Use the information from the video and

discuss to this statement in 300 words.

– The discussion must contain the information from video

– You must support your discussion by referring to 3 additional academic sources from

ProQuest (ensure that you reference them correctly)

Question 4 Week 5: Tutorial 4 (10 marks)

The family is the most important consumer buying organization in society, and family

members constitute the most influential primary reference group. Name two family

categorizations and discuss the impact of each of the categories on buying behavior. Answer

this question in 300 words

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