IMPORTANT NOTE: The thread discussion questions are an opportunity to go outside the box to demonstrate your analytical, integrative, problem- solving and critical thinking skills using the knowledge acquired in your readings. As a result, it is very important to pay close attention to the questions and be able to conduct your discussions in the context of your question.– Please keep this in mind when you complete this week’s assignments for me.
You must expand your ideas further. Analysis must be deep and very instructive.
ANSWER THE FOLLOWING QUESTIONS. Each question should be answered in at least 250 words. Quality of content and use of course and outside-of-course resources to support your position or analysis. When applicable, refer to your workplace using it and your own job as examples. The answers should not be in the form of essay, just straight to the point, in full sentences- Work must be original and cite your sources.
DON’T WRITE AN ESSAY, JUST ANSWER THE QUESTIONS
1. Discuss the potential role of the Internet in the new-product-planning process. Which stages of the process may benefit most from Internet initiatives?
2. What is the role of strategic brand analysis in building strong brands?