this is a debate question about marketing. Due day is Wednesday

Marketing Debate

Are Brand Extensions Good or Bad?

Some critics vigorously denounce the practice of brand

extensions, because they feel that too often companies lose

focus and consumers become confused. Other experts

maintain that brand extensions are a critical growth strategy

and source of revenue for the firm.

Take a position: Brand extensions can endanger

brands versus Brand extensions

 Clearly answer each question with a marketing focus.

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