UMU Advertising and Promotional Strategies Business Ethics

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The issue of business ethics is a growing concern within companies and for consumers. Using an academic online Library, research one of the following ethical questions:

  • Is it ethical to broadcast advertising intended for children?
  • Is it ethical to advertise for products like tobacco or legal marijuana?
  • Does it add any positive value to design advertisements with sexual appeal?
  • Is it ethical to advertise for unhealthy food and products?
  • Is it ethical to use shock or scare tactics within advertising?

After selecting one of the questions above, write a two-page essay by addressing each of the following items:

  • Describe the ethical dilemma in detail.
  • Explain both sides of the issue (for and against) with an eye on concerns and regulations.
  • Discuss the role of government, parents, consumers, and companies.
  • Formulate your opinion on this topic, and include your rationale.

Your response should be a minimum of two, double-spaced pages. Include a title page and references page. At least two credible references should be included. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and must be cited per APA guidelines.

 
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