What is a marketing plan and how is it used in business?, essay help (1000 words)

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The answer will be presented in essay style. This task length will be 1000 words.

You will be required to use academic referencing to support your argument. A minimum of four academic peer reviewed references are required. All sources of information are required to be referenced using the Harvard referencing system.

What is a marketing plan and how is it used in business?

 
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