Cannondale Bicycles has a customers’ group called “The Chain Gang.” Members receive emails

/in /by

Cannondale Bicycles has a customers' group called “The Chain Gang.” Members receive emails listing cycling-related tips, as well as access to a special website dedicated to cycling. In the context of the relationship marketing continuum, this is an example of the _____ level of relationship marketing.

Select one:

A. fifth

B. fourth

C. first

D. second

 
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