Find a product or process that needs to be innovated. Sit in a common area and observe. This may be

Find a product or process that needs to be innovated. Sit in a common area and observe. This may be in your office, acoffee shop, or on a park bench. Begin to look at the world aroundyou. Take notes of common problems people have. Is there a way tomake these problems disappear with an innovative product orprocess? Research the company that currently owns the process orproduct. Observe people that use the product or process. Scrutinize the product or process. Observe the product or process in use. Research the creator of the product or process. Research the changes that the product or process has gonethrough. Determine why the product needs to change. Describe a product and its attraction in the marketplace.Demonstrates why it is a positive move for the company and theexpected effect. Attached

 

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